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We see celebrity ads for Kurkure with actors like Juhi Chawla and Kareena Kapoor in it. But we have never seen them clearning the air about the Kurkure controversy. The reason is simple-they do not need to. The list of ingredients mentioned in the Kurkure packet is enough for people to know the truth.
Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approach
Kurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no fear, wot say?
Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approach
Kurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no fear, wot say?
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