Who is behind the Kurkure Plastic controversy?

Battling the irritating chainmails and SMSes of Kurkure plastic, the snack king has emerged as a winner. However many people are still wondering who could be behind the Kurkure plastic controversy? It seems like this could either be a handiwork of disgruntled competitors, employees, detractors or mischief mongers at play.

However, whatever the intention, it has been confirmed that Kurkure has no plastic.
So, let us forget our worries away and keep eating Kurkure, the edible snack made by the safest and the most nutritious home made ingredients. Every step of the manufacturing process in Kurkure is quality controlled and the fact that rice bran oil is made for its preparation adds to its nutritious value. So go ahead and have that bag of Kurkrure, and forget your tensions away.

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Who spread Kurkure Plastic rumors?

When we know that there is nothing true about Kurkure plastic, and we have showed it with logic and proof, one wonders as to who has spread these lies about Kurkure and Kurkure burning? Well, people behind chain mails and those nasty SMSes are people with ulterior motives.

Kurkure lovers have nothing against them because they are waylaid and we all know the worth of this nutritious snack. Instead of criticizing the folks and detractors who said Kurkure has plastic, we would say please do not indulge in such things just for the sake of spreading bad news, and doing mischief, because it DOES NOT WORK. Instead, such kind of bad news can only make the brand more visible So Kurkure without an iota of plastic has definitely benefited from this bad news. So thank you all for improving the visibility of Kurkure and making it even more popular

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Kurkure plastic rumors

The stupid Kurkure Plastic rumors that gained ground in the recent past, point to one thing: if a brand has resonance with people, it is very hard to topple it out of competition. It is not with the case of Kurkure alone, there have been many successful brands that found themselves in soup with some odd controversy popping in to temporarily ruin the reputation of a brand. Goodness does prevail and these acts to sabotage the popularity of a brand or a company by competitors, disgruntled employees or people with frivolous mindsets do not really last long. True sense does prevail and people are wise enough to discern the right from the wrong.

Videos were put on video sharing sites citing that Kurkure had plastic in it. But the reality was from it. Any edible product with 30 percent oil and corn starch melts while burning, giving it an ‘illusion’ of plastic and Kurkure is not different. So rumors about Kurkure burning and Kurkure plastic were totally unfounded. The modern age snack is totally healthy as all ingredients present in are the ones that are used for making home food like : food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors The oil that is used is rice bran oil, a healthy oil rich in MUFA and PUFA, low in saturated fats.

Kurkure was introduced in 2001 by FritoLay, the snack food.division of PepsiCo India. A globally recognized brand like Pepsi has tremendous amount of goodwill at stake and will not stoop to ulterior motives to promote a product. The processes that are involved happen in such a way, that everything from manufacturing to packaging is untouched by human hands. So enjoy Kurkure and do not be swayed in by stupid Kurkure rumors.

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Kurkure Plastic lies-How other brands suffered too

Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products.

Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wise!

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