Kurkure makes Kunal homesick

Kunal, a friend who studies in the US has always been a home bird, the real son of soil as they say. Even if he is abroad, he will talk to his friends about the richness and goodness of Indian food, Indian music, Indian movies and Indian women (lol). He once emailed me about how Kurkure Chilli Chataka found a lot of popularity with his firang friends.

When his friends were eating donuts and burgers, Kunal bought a couple of packets of Chilli Chataka. They nibbled on it for starters and soon Kunal had to buy a couple more. According to Kunal, these guys were totally flipped over Chilli Chataka. Kunal told them that there are many flavors of Kurkure and though not all flavors were available, he introduced three of them, and all were literally lapped by these guys.

Kunal told them what Kurkure contains: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors, all available in Indian homes. They were awestruck and thanked Kunal for introducing them to Indian spice. Thanks to my friend Kunal, and of course Kurkure, there are many lovers of nutritious, Indian snack food.

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Office party rocks with Kurkure

We decided to have an office party this Diwali. Well, there was a buffet, ice-creams and many things you can conjure, and coincidentally Kurkure outdid them all. We had a competition wherein every group had to come up with a unique snack meal. Our group headed by Shruti (we call her ‘what’s cooking’) came up with a brilliant idea of experimenting with Kurkure.

As a full on Kurkure lover, she knew exactly what she wanted to do. When the meal was served, all of us simply loved the taste. So much that that people from the other groups came to sample for taste. News reached the ears of the CEO who tasted a morsel. But he ended up taking more than two spoons. He was fully appreciative of the meal and our group was awarded the best meal of the day.

The CEO was pleasantly surprised when Shruti said that it was just Kurkure magic; she had just worked around the popular Kurkure Hyderabadi Hungama. Here is the procedure that she followed (or rather what she told me):
1.Microwave half cup corn for 3 mins
2. Add half cup onions and capsicum
3. Microwave again for 2 mins
4. Add half cup tomatoes and finely chopped green chillies
5. Add Kurkure Hyderabadi Hungama
6. Sprinkle half tsp chaat masala, half tsp oregano, 1 tsp lemon juice, and 1tsp butter
7. Add salt to taste
8. Finally, garnish it with coriander.

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Kurkure Desipan (Desi Fun)

Kurkure, the Hindi word for crunchy is now a very familiar term. The desipan that the brand has unleashed since 1999 has made it a favorite of many. The popular flavors of Kurkure Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) along with the relatively new e Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.have found popularity with many people.

The desipan is exemplified by the household flavor that these food products have. Apart from flavor variations, Kurkure has rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent). The desi pan of Kurkure is such that even if you are abroad, the feeling of Kurkure wil make you homesick

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Kurkure one of the safest and healthiest snacks

Kurkure has been a long-drawn favorite of many people because of its nutri-rich contents. As college friends we have shared a deep love for this snack. I am saying this for my friend Ashutosh, one of my closest friend during our IIM days. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss homemade food, we had Kurkure for company. We spent a lot of times discussing vivas, presentations, group discussions etc with couple of Kurkure as our support system to keep us going.

Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food for hours and every topic would turn out extra tangy, extra interesting because of this snack.

Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product that has 30 percent oil content or less will burn like plastic, but it is not plastic.

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Kurkure Mom Knows the Best

Kurkure is not just the preferred snack for the youth, but it has also found takers among mommies. Yep, moms have given an approval stamp to the goodness, safety measures, hygiene and taste of Kurkure. Since most of the ingredients are from mom’s kitchen, she is definitely impressed. Further moms do not have to worry about preparing food at times, if she cannot make them for whatever reasons. Since, it has rice bran oil, mom is not complaining. In case, if you forget to take your tiffin box but pack in a packet of Kurkure, she will be pleased because she knows you are getting your nutrition right.


What about Kurkure plastic? Are moms not apprehensive about Kurkure’s plastic rumors? Far from that,moms(housewives) who spend most part of daily lives in the kitchen know that kurkure’s natural rice bran oil and corn starch content actually give the feel of ‘ plastic’ though it is not really so.

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