Kurkure Plastic rumors dispelled

Kurkure plastic rumor has been making a lot of rounds these days. Such is the impact of the rumor on the minds of the consumers that people have actually started thinking that Kurkure contains plastic. Do you too believe in the rumor?

Kurkure is in the Indian market since 1999. People have been munching Kurkure with great delight including me. It is fundoo timepass snack. The new Kurkure that is released in the Wheat flavor has exceptionally great taste.

But the Kurkure plastic rumor is truly disgusting. How can a product like Kurkure, contain plastic overnight when it is manufactured with ingredients that all we Indians use daily in our Indian kitchen. Kurkure ingredients include rice meal, corn meal, gram meal, salt, spices, seasonings, edible oils, etc. Is any of these ingredients mentioned here contain or is plastic? The answer is No. All these ingredients are healthy ingredients that are used in the manufacture of Kurkure.

As per the Kurkure plastic rumor, when you burn Kurkure it melts. Definitely, when you burn Kurkure, Kurkure melts. The reason why Kurkure melts is because Kurkure contains carbohydrate in the form of corn starch. When any carbohydrate snack (like gol gappas, matharees and namkeens) is burnt, it burns the same way like Kurkure burns. But that does not mean that those snacks contain plastic.

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Know plastic in Kurkure as a stupid rumor

Rumors either turn into reality or at best remain rumors. Kurkure Plastic is one such rumor that needs to vanish in thin air. Since we know that the things that are used in Kurkure are the ones that are used for preparing home food, there is hardly any room to entertain this rumor. The ingredients that are involved in Kurkure are rice meal, corn, gram meal, salt, spices, condiments and flavoring.

Those who point to Kurkure burning, should understand any carbohydrate based food product with 30 percent oil content will behave in that manner. Try it with poppadums; you will get the same result. To top it all, Kurkure oil is nothing but bran oil, rich in low saturated fat. Since Kurkure is a healthy food as well as tasty one at that, there is no way one can stop having Kurkure.

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Kurkure in Plastic but no Plastic in Kurkure

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat.

Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!

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Kurkure has no plastic

I am somewhat disturbed by silly about Kurkure having plastic, especially when those rumors are baseless. In today’s competitive world, it is but natural for rivals to pull down a success story with scant regard for ethics. However, this move to spread rumors in the form of SMSes and chain mails that Kurkure has plastic or ‘Kurure burns’ is really going below the belt.

To set the record right, Kurkure is a modern snack launched in 2001 by FritoLay, the snack food division of PepsiCo India. The ingredients present in Kurkure are mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

In other words, these are ingredients that have high nutritional values, and make Kurkure a tastier as well as a healthier snack option. To say that there is plastic in Kurkure is false and baseless, because the processes that take place into making this snack are untouched by human hands.

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