Kurkure plastic rumors benefits for Kurkure

In a way, the Kurkure plastic controversy has worked to the benefit of Kukure. For one, many people came to know about the nutritious side of Kurkure. Here is how Kurkure has benefitted from Kurkure plastic rumors:

1. In the beginning, people looked upon Kurkure as a modern day snack. Now people know what Kurkure contains ingredients mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants).

2. People have come to know about the quality of oil used in Kurkure: rice bran oil,, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

3. People have come to know about the manufacturing processes involved in Kurkure.Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia). The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels. Read more about Kurkure's levels of hygiene and safety

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How much can you trust a rumor?

How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.

Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rumor.

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Why Kurkure does not need a celebrity to clear the air of Kurkure controversy

We see celebrity ads for Kurkure with actors like Juhi Chawla and Kareena Kapoor in it. But we have never seen them clearning the air about the Kurkure controversy. The reason is simple-they do not need to. The list of ingredients mentioned in the Kurkure packet is enough for people to know the truth.

Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approach

Kurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no fear, wot say?

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