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Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products.
Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).
It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wise!
Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).
It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wise!
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