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Tuesday, July 28, 2009

Kurkure being harmful is a joke-The Kurkure Manufacture Process




To make sure that I am on the right footing about Kurkure rumors, I decided to some research. Though it is clear that Kurkure has no plastic, I still decided to do some research about the processed involved in manufacturing this modern-age snack. Just saying Kurkure is safe and hygenic may not really strike a chord with one and all. That is why I decided to venture into the deep lake of research and find out why Kurkure is totally safe for consumption. You can check the Kurkure manufacture picture to know how every process involved in untouched by human hands.

I came to know that Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia).

The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels.

The process of manufacturing Kurkure involves blending of raw materials; food ingredients like rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring. These raw material are blended and checked for quality. If any of the food ingredients do not meet the necessary quality levels, they are not used in the process. Water is added to the mix and then extruded. The homogeneous mixture is then fried in stringent conditions in rice bran oil to develop the kind of taste and texture that is needed. The relevant flavor is added to give the tangy, 'teeka' flavor that creates various Kukure flavors like Kurkure Green Chutney Rajasthani, Kurkure Mumbai Chatpata, Kurkure Chilli Chataka and many more.

The Kurkure product so obtained is then packed into the best packaging material that is harmless and adhering to environmental norms. So you can see that Kurkure is manufactured taking into account, the safest processes that can even augur well for the manufacture of baby food. So all said and done, Kurkure is safe, contain no plastic...contains taste, flavor and makes for good nutrition. So next time, when your friend offers a packet of Kurkure to you, accept it. I could be one of them.





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