Kurkure has no plastic

I am somewhat disturbed by silly about Kurkure having plastic, especially when those rumors are baseless. In today’s competitive world, it is but natural for rivals to pull down a success story with scant regard for ethics. However, this move to spread rumors in the form of SMSes and chain mails that Kurkure has plastic or ‘Kurure burns’ is really going below the belt.

To set the record right, Kurkure is a modern snack launched in 2001 by FritoLay, the snack food division of PepsiCo India. The ingredients present in Kurkure are mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

In other words, these are ingredients that have high nutritional values, and make Kurkure a tastier as well as a healthier snack option. To say that there is plastic in Kurkure is false and baseless, because the processes that take place into making this snack are untouched by human hands.