What does Kurkure mean?

What does Kurkure mean? Simply stated, it means Crunchy, which is what Kurkure is. The salty snacky food (namkeen) does perfect justice to its name. In fact, the success of Kurkure, regardless of the plastic rumor has been so great, that it has made the West acclimatize to the tastes of Indian spices. It has been one of the best success stories in snack food since 1999.

The fact that you can find Kurkure in every nook and cranny of Indian roads is a testimony to the popularity that the snack enjoys. Flavors like Desi Beats, Red Chilli Chatka, Xtreme Risky Chilli, Xtreme Electric Nimbu are top flavors that have wowed the nation. As far as plastic in Kurkure is concerned, it makes no sense because Kurkure is made of homemade ingredients, prepared with rice bran oil. Kurkure burns but so will any food product that has at least 30 percent oil content and corn starch. Read about my burning desire for Kurkure