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Monday, July 27, 2009

Kurkure in Plastic but no Plastic in Kurkure


People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat.


Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!


5 comments:

Unknown said...

I agree that there is no plastic in Kurkure and only that Kurkure is packed in a plastic packet. These allegations on Kurkure being harmful is completely baseless.

Unknown said...

I agree that there is no plastic in Kurkure and only that Kurkure is packed in a plastic packet. These allegations on Kurkure being harmful is completely baseless.

Chitra said...

A well-written post by the author. This Kurkure plastic rumour has been doing quite some rounds. I think it is just a rumour and nothing more than that.

Chitra said...

People who say that there is plastic in Kurkure need to correct themselves as there is no plastic in Kurkure, but Kurkure in plastic.

Chitra said...

There is no truth in the rumour that there is plastic in Kurkure. The truth is there is that is no plastic in Kurkure. Plastic is not edible in any form, if there was plastic in Kurkure then Kurkure wouldn't have been edible.

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