Posted by starwin on 8:12 AM
If you go to video sharing sites, there are some miscreants who are hellbent on showing that Kurkure has plastic. They take the devious route, playing with fire as they go to show that Kurkure has plastic. However if you notice, they are least bothered about the issue and they are merely adding fuel to the fire sparked by chain mails. Talking about Kurkure plastic is the least of their concern. Their intention is to just spread rumors and falsify the reputation Pespisco and Kurkure has earned in the recent years. However, we should stay away from these rumors of Kurkure plastic because these videos have no credibility.
So people who upload Kurkure plastic videos need to know that their stupid and way-side tactics will not impress anyone. Here is an interesting video that will dispel...
Posted by starwin on 8:48 AM
In a way, the Kurkure plastic controversy has worked to the benefit of Kukure. For one, many people came to know about the nutritious side of Kurkure. Here is how Kurkure has benefitted from Kurkure plastic rumors:1. In the beginning, people looked upon Kurkure as a modern day snack. Now people know what Kurkure contains ingredients mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants).2. People have come to know about the quality of oil used in Kurkure: rice bran oil,, one of the healthier oils naturally high in good fats (MUFA and PUFA) and...
Posted by starwin on 8:30 AM
Kunal, a friend who studies in the US has always been a home bird, the real son of soil as they say. Even if he is abroad, he will talk to his friends about the richness and goodness of Indian food, Indian music, Indian movies and Indian women (lol). He once emailed me about how Kurkure Chilli Chataka found a lot of popularity with his firang friends.When his friends were eating donuts and burgers, Kunal bought a couple of packets of Chilli Chataka. They nibbled on it for starters and soon Kunal had to buy a couple more. According to Kunal, these guys were totally flipped over Chilli Chataka. Kunal told them that there are many flavors of Kurkure and though not all flavors were available, he introduced three of them, and all were literally lapped by these guys.Kunal told them what Kurkure...
Posted by starwin on 8:40 AM
We decided to have an office party this Diwali. Well, there was a buffet, ice-creams and many things you can conjure, and coincidentally Kurkure outdid them all. We had a competition wherein every group had to come up with a unique snack meal. Our group headed by Shruti (we call her ‘what’s cooking’) came up with a brilliant idea of experimenting with Kurkure.As a full on Kurkure lover, she knew exactly what she wanted to do. When the meal was served, all of us simply loved the taste. So much that that people from the other groups came to sample for taste. News reached the ears of the CEO who tasted a morsel. But he ended up taking more than...
Posted by starwin on 8:27 AM
Kurkure, the Hindi word for crunchy is now a very familiar term. The desipan that the brand has unleashed since 1999 has made it a favorite of many. The popular flavors of Kurkure Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) along with the relatively new e Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.have found popularity with many people.The desipan is exemplified by the household flavor that these food products have. Apart from flavor variations, Kurkure has rice meal, corn meal, gram meal, edible oil,...
Posted by starwin on 4:43 AM
After the knowing about the plants where Kurkure is manufactured, how Kurkure is actually produced. The process of manufacturing Kurkure involves blending of the raw material to deliver a homogenous mix. The raw materials used in this blending process is carefully checked for its quality and if any of the raw materials does not match up to the quality guidelines, it is not used in the process. There is not a single sign of plastic in this homogenous mix as Kurkure is made of home-made ingredients.Water is added further to this homogenous mix and then the extrusion of the mix is done. The mix is then fried to develop taste and texture and the relevant consumer lovable flavor is put. The product obtained through the process is then packed in to an environmental friendly, hygienic, attractive...
Posted by starwin on 8:25 AM
How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rum...
Posted by starwin on 7:52 AM
What does Kurkure mean? Simply stated, it means Crunchy, which is what Kurkure is. The salty snacky food (namkeen) does perfect justice to its name. In fact, the success of Kurkure, regardless of the plastic rumor has been so great, that it has made the West acclimatize to the tastes of Indian spices. It has been one of the best success stories in snack food since 1999.The fact that you can find Kurkure in every nook and cranny of Indian roads is a testimony to the popularity that the snack enjoys. Flavors like Desi Beats, Red Chilli Chatka, Xtreme Risky Chilli, Xtreme Electric Nimbu are top flavors that have wowed the nation. As far as...
Posted by starwin on 6:33 AM
Kurkure has been a long-drawn favorite of many people because of its nutri-rich contents. As college friends we have shared a deep love for this snack. I am saying this for my friend Ashutosh, one of my closest friend during our IIM days. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss homemade food, we had Kurkure for company. We spent a lot of times discussing vivas, presentations, group discussions etc with couple of Kurkure as our support system to keep us going.Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food for hours and every topic would turn out extra tangy, extra...
Posted by starwin on 8:09 AM
Battling the irritating chainmails and SMSes of Kurkure plastic, the snack king has emerged as a winner. However many people are still wondering who could be behind the Kurkure plastic controversy? It seems like this could either be a handiwork of disgruntled competitors, employees, detractors or mischief mongers at play.However, whatever the intention, it has been confirmed that Kurkure has no plastic.So, let us forget our worries away and keep eating Kurkure, the edible snack made by the safest and the most nutritious home made ingredients. Every step of the manufacturing process in Kurkure is quality controlled and the fact that rice bran oil is made for its preparation adds to its nutritious value. So go ahead and have that bag of Kurkrure, and forget your tensions aw...
Posted by starwin on 11:53 PM
Was attracted to this lovely girl with dainty tresses and milky, soft skin. I befriended her and we hit it on well together. I came to know that she is in my college but was specializing in PCM while yours truly was stuck in zoology. Soon, we would go home together and I felt myself getting mesmerized by her presence. I wanted to ask her out for a date. When I did ask her out of blue by mustering some courage, she said that she dint fancy candle-light dinners and such other frills. All she wanted was lots of chatting and a simple, healthy snack for company. In other words, she was more interested in talking with me and munching something...
Posted by starwin on 5:01 AM
Simran is officially appointed as the South Indian Ambassador of Kurkure snacks. This was officially announced in a function held by PepsiCo India yesterday. It also marked the start of an ad campaign for Kurkure. This ad will go on air in South India from June 5, 2008 and it can be seen on all major South Indian TV channels.Juhi Chawla has been a longstanding endorser and ambassador of Kurkure up North. Now Simran joins as her counterpart in South India. Kareena Kapoor has also been the brand endorser of Kurkure desi bea...
Posted by starwin on 4:26 AM
Kurkure is not just the preferred snack for the youth, but it has also found takers among mommies. Yep, moms have given an approval stamp to the goodness, safety measures, hygiene and taste of Kurkure. Since most of the ingredients are from mom’s kitchen, she is definitely impressed. Further moms do not have to worry about preparing food at times, if she cannot make them for whatever reasons. Since, it has rice bran oil, mom is not complaining. In case, if you forget to take your tiffin box but pack in a packet of Kurkure, she will be pleased because she knows you are getting your nutrition right.What about Kurkure plastic? Are moms not apprehensive...
Posted by starwin on 4:22 AM
Kurkure is manufactured in automated plants that are located in Pune, Kolkata and Channo(Punjab). These plants are certified for manufacturing proceses by various external agencies. Since there are many who want proof that Kurkure does not contain plastic by independent agencies, you will be happy to now that these external agencies regularly monitor the manufacturing processes. Also Kurkure has got certifications that include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia) which confirms Kurkure is manufactured in Food safety environment and manufacturing which has enough controls for product safety.The plants are ISO 14000 certified, a testimony to environmental safety. Product tracking is done by , American institute of Bakery (USA), one of the best...
Posted by starwin on 5:04 AM
We see celebrity ads for Kurkure with actors like Juhi Chawla and Kareena Kapoor in it. But we have never seen them clearning the air about the Kurkure controversy. The reason is simple-they do not need to. The list of ingredients mentioned in the Kurkure packet is enough for people to know the truth.Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approachKurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no...
Posted by starwin on 5:21 AM
Kurkure Chilli Chataka is spicy, tangy one of my favorites. Feel the heat with this exciting, smacking snack. It has the following ingredients:Rice MealEdible Vegetable OilCorn MealGram MealSpices and Condiments (Chilli Powder, Onion Powder, Fennel Powder, Garlic Powder, Coriander Powder, Black Pepper Powder, Ajwain Powder, Cumin Powder)SaltSugarCitric AicdTartaric AcidAs you see, all are ingredients that you find in the kitchen and with all of these, you get a preparation that is simply mouth-watering and appetizing. Feel the ethnic tastes of our country in the tasty-naughty Chilli Chat...
Posted by starwin on 4:06 AM
Kurkure Masala Munch is incredibly tasty as a good tea time snack. This tangy delicacy has its own strengths and is quite a favorite of many. It is an usual thing in my family to have this snack as a perfect tea companion. However, the Kurkure plastic controversy upsets me no less. The object of a blog like no plastic in kurkure is to weed out the plastic illusions that people have for this fantastic snack.The masala spice a tempting bittersweet, somewhat citrus-flavored after tasteKurkure is made from edible ingredients like rice meal, gram meals, edible oils, salt etc. All of these are the ones that are prepared in our homes. So, when people...
Posted by starwin on 5:34 AM
Here is a review of the fabulous Kurkure Tamatar Hyderabadi style: These are shaped kind of like crunchy cheese curls, though the individual pieces were usually less irregularly shaped than crunchy curls such as Cheetos.Kurkure Tamatar Hyderabadi is tangy, saucy and an unbeatable combination of taste and zing. Most cheese curls are made from corn meal, but these included the trio of rice, corn and gram, which might account for the variation in look. Biting into it is really fun but the real standout feature was the flavor, a great mix of Indian spices that tasted great and gave an amazing sensation in the mouth.Though it is termed Hyderabadi...
Posted by starwin on 12:13 AM
Kurkure has been a long-drawn favorite of many people because of its nutri-rich content. As college friends we have shared a deep love for this snack. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss home made food, we had Kurkure for company. Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food. Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product...
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