People who upload Kurkure Plastic Videos...

If you go to video sharing sites, there are some miscreants who are hellbent on showing that Kurkure has plastic. They take the devious route, playing with fire as they go to show that Kurkure has plastic. However if you notice, they are least bothered about the issue and they are merely adding fuel to the fire sparked by chain mails. Talking about Kurkure plastic is the least of their concern. Their intention is to just spread rumors and falsify the reputation Pespisco and Kurkure has earned in the recent years. However, we should stay away from these rumors of Kurkure plastic because these videos have no credibility.

So people who upload Kurkure plastic videos need to know that their stupid and way-side tactics will not impress anyone. Here is an interesting video that will dispel Kurkure plastic rumors.

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Kurkure plastic rumors benefits for Kurkure

In a way, the Kurkure plastic controversy has worked to the benefit of Kukure. For one, many people came to know about the nutritious side of Kurkure. Here is how Kurkure has benefitted from Kurkure plastic rumors:

1. In the beginning, people looked upon Kurkure as a modern day snack. Now people know what Kurkure contains ingredients mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants).

2. People have come to know about the quality of oil used in Kurkure: rice bran oil,, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

3. People have come to know about the manufacturing processes involved in Kurkure.Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia). The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels. Read more about Kurkure's levels of hygiene and safety

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Kurkure makes Kunal homesick

Kunal, a friend who studies in the US has always been a home bird, the real son of soil as they say. Even if he is abroad, he will talk to his friends about the richness and goodness of Indian food, Indian music, Indian movies and Indian women (lol). He once emailed me about how Kurkure Chilli Chataka found a lot of popularity with his firang friends.

When his friends were eating donuts and burgers, Kunal bought a couple of packets of Chilli Chataka. They nibbled on it for starters and soon Kunal had to buy a couple more. According to Kunal, these guys were totally flipped over Chilli Chataka. Kunal told them that there are many flavors of Kurkure and though not all flavors were available, he introduced three of them, and all were literally lapped by these guys.

Kunal told them what Kurkure contains: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors, all available in Indian homes. They were awestruck and thanked Kunal for introducing them to Indian spice. Thanks to my friend Kunal, and of course Kurkure, there are many lovers of nutritious, Indian snack food.

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Office party rocks with Kurkure

We decided to have an office party this Diwali. Well, there was a buffet, ice-creams and many things you can conjure, and coincidentally Kurkure outdid them all. We had a competition wherein every group had to come up with a unique snack meal. Our group headed by Shruti (we call her ‘what’s cooking’) came up with a brilliant idea of experimenting with Kurkure.

As a full on Kurkure lover, she knew exactly what she wanted to do. When the meal was served, all of us simply loved the taste. So much that that people from the other groups came to sample for taste. News reached the ears of the CEO who tasted a morsel. But he ended up taking more than two spoons. He was fully appreciative of the meal and our group was awarded the best meal of the day.

The CEO was pleasantly surprised when Shruti said that it was just Kurkure magic; she had just worked around the popular Kurkure Hyderabadi Hungama. Here is the procedure that she followed (or rather what she told me):
1.Microwave half cup corn for 3 mins
2. Add half cup onions and capsicum
3. Microwave again for 2 mins
4. Add half cup tomatoes and finely chopped green chillies
5. Add Kurkure Hyderabadi Hungama
6. Sprinkle half tsp chaat masala, half tsp oregano, 1 tsp lemon juice, and 1tsp butter
7. Add salt to taste
8. Finally, garnish it with coriander.

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Kurkure Desipan (Desi Fun)

Kurkure, the Hindi word for crunchy is now a very familiar term. The desipan that the brand has unleashed since 1999 has made it a favorite of many. The popular flavors of Kurkure Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) along with the relatively new e Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.have found popularity with many people.

The desipan is exemplified by the household flavor that these food products have. Apart from flavor variations, Kurkure has rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent). The desi pan of Kurkure is such that even if you are abroad, the feeling of Kurkure wil make you homesick

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Preparing and Packaging of Kurkure

After the knowing about the plants where Kurkure is manufactured, how Kurkure is actually produced. The process of manufacturing Kurkure involves blending of the raw material to deliver a homogenous mix. The raw materials used in this blending process is carefully checked for its quality and if any of the raw materials does not match up to the quality guidelines, it is not used in the process. There is not a single sign of plastic in this homogenous mix as Kurkure is made of home-made ingredients.

Water is added further to this homogenous mix and then the extrusion of the mix is done. The mix is then fried to develop taste and texture and the relevant consumer lovable flavor is put. The product obtained through the process is then packed in to an environmental friendly, hygienic, attractive packaging laminate to ensure delivery of quality Kurkure snack to the end consumer.

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How much can you trust a rumor?

How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.

Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rumor.

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What does Kurkure mean?

What does Kurkure mean? Simply stated, it means Crunchy, which is what Kurkure is. The salty snacky food (namkeen) does perfect justice to its name. In fact, the success of Kurkure, regardless of the plastic rumor has been so great, that it has made the West acclimatize to the tastes of Indian spices. It has been one of the best success stories in snack food since 1999.

The fact that you can find Kurkure in every nook and cranny of Indian roads is a testimony to the popularity that the snack enjoys. Flavors like Desi Beats, Red Chilli Chatka, Xtreme Risky Chilli, Xtreme Electric Nimbu are top flavors that have wowed the nation. As far as plastic in Kurkure is concerned, it makes no sense because Kurkure is made of homemade ingredients, prepared with rice bran oil. Kurkure burns but so will any food product that has at least 30 percent oil content and corn starch. Read about my burning desire for Kurkure

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Kurkure one of the safest and healthiest snacks

Kurkure has been a long-drawn favorite of many people because of its nutri-rich contents. As college friends we have shared a deep love for this snack. I am saying this for my friend Ashutosh, one of my closest friend during our IIM days. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss homemade food, we had Kurkure for company. We spent a lot of times discussing vivas, presentations, group discussions etc with couple of Kurkure as our support system to keep us going.

Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food for hours and every topic would turn out extra tangy, extra interesting because of this snack.

Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product that has 30 percent oil content or less will burn like plastic, but it is not plastic.

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Who is behind the Kurkure Plastic controversy?

Battling the irritating chainmails and SMSes of Kurkure plastic, the snack king has emerged as a winner. However many people are still wondering who could be behind the Kurkure plastic controversy? It seems like this could either be a handiwork of disgruntled competitors, employees, detractors or mischief mongers at play.

However, whatever the intention, it has been confirmed that Kurkure has no plastic.
So, let us forget our worries away and keep eating Kurkure, the edible snack made by the safest and the most nutritious home made ingredients. Every step of the manufacturing process in Kurkure is quality controlled and the fact that rice bran oil is made for its preparation adds to its nutritious value. So go ahead and have that bag of Kurkrure, and forget your tensions away.

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A Date with Kurkure

Was attracted to this lovely girl with dainty tresses and milky, soft skin. I befriended her and we hit it on well together. I came to know that she is in my college but was specializing in PCM while yours truly was stuck in zoology. Soon, we would go home together and I felt myself getting mesmerized by her presence. I wanted to ask her out for a date. When I did ask her out of blue by mustering some courage, she said that she dint fancy candle-light dinners and such other frills. All she wanted was lots of chatting and a simple, healthy snack for company. In other words, she was more interested in talking with me and munching something healthy. Kurkure!! (I said in my mind)...akin to 'Eureka!!' which occured in Archimedes' mind just before he discovered Archimedes Principle.

The next day, I went to meet her and madam had an idea ready. "Let's go for a walk by the sea shore." And before I could say the name of my favorite snack, she had her answer ready 'How about Kurkure?" Well, then I took a packet of Mumbai Chatpata, (just right for the occasion because it was her favorite flavor) and took a stroll with her. As we walked along the shore, with the waves lapping at our feet, we talked on various topics.

She tasted some of Kurkure and said in her usual chirpy voice, "Hmmm.whoever said Kurkure has plastic is mad" "And why do you say so?" I asked. She said, "Well, I heard this in some of the chain mails. Isn't it rubbish? See, Kurkure has all home made ingredients, and due to the presence of corn-starch and 30 percent rice bran oil content, it will burn like plastic..But Kurkure isnt plastic" she said stressing the last sentence. I found that I had found another Kurkure loyalist. I told her that I write online about 'no plastic in Kurkure'...she smiled and added her two cents, "That is interesting. May the force be with you. "

We had a great date and we talked about a lot of other things which I shouldn't tell cause we are talking about Kurkure only in this blog(lol). Thanks to Kurkure, we came to know that we share a lot in common.

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Simran, South Indian brand ambassador for Kurkure snacks

Simran is officially appointed as the South Indian Ambassador of Kurkure snacks. This was officially announced in a function held by PepsiCo India yesterday. It also marked the start of an ad campaign for Kurkure. This ad will go on air in South India from June 5, 2008 and it can be seen on all major South Indian TV channels.

Juhi Chawla has been a longstanding endorser and ambassador of Kurkure up North. Now Simran joins as her counterpart in South India. Kareena Kapoor has also been the brand endorser of Kurkure desi beats.

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Kurkure Mom Knows the Best

Kurkure is not just the preferred snack for the youth, but it has also found takers among mommies. Yep, moms have given an approval stamp to the goodness, safety measures, hygiene and taste of Kurkure. Since most of the ingredients are from mom’s kitchen, she is definitely impressed. Further moms do not have to worry about preparing food at times, if she cannot make them for whatever reasons. Since, it has rice bran oil, mom is not complaining. In case, if you forget to take your tiffin box but pack in a packet of Kurkure, she will be pleased because she knows you are getting your nutrition right.


What about Kurkure plastic? Are moms not apprehensive about Kurkure’s plastic rumors? Far from that,moms(housewives) who spend most part of daily lives in the kitchen know that kurkure’s natural rice bran oil and corn starch content actually give the feel of ‘ plastic’ though it is not really so.

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Quality tests prove that Kurkure has no plastic

Kurkure is manufactured in automated plants that are located in Pune, Kolkata and Channo(Punjab). These plants are certified for manufacturing proceses by various external agencies. Since there are many who want proof that Kurkure does not contain plastic by independent agencies, you will be happy to now that these external agencies regularly monitor the manufacturing processes. Also Kurkure has got certifications that include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia) which confirms Kurkure is manufactured in Food safety environment and manufacturing which has enough controls for product safety.

The plants are ISO 14000 certified, a testimony to environmental safety. Product tracking is done by , American institute of Bakery (USA), one of the best auditing body which confirms process and product safety. The plants are are also certified to ensure that the product, process, environment and people safety have been maintained at very high level and this certification is issued by OHSAS 18001-(Occupational Health and safety assessment series) – (USA). All of these certifications are looked into and approved by the Govt of India.
Check out more information about how Kurkure is manufactured.

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Why Kurkure does not need a celebrity to clear the air of Kurkure controversy

We see celebrity ads for Kurkure with actors like Juhi Chawla and Kareena Kapoor in it. But we have never seen them clearning the air about the Kurkure controversy. The reason is simple-they do not need to. The list of ingredients mentioned in the Kurkure packet is enough for people to know the truth.

Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approach

Kurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no fear, wot say?

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Kurkure Chilli Chataka

Kurkure Chilli Chataka is spicy, tangy one of my favorites. Feel the heat with this exciting, smacking snack. It has the following ingredients:
Rice Meal
Edible Vegetable Oil
Corn Meal
Gram Meal
Spices and Condiments (Chilli Powder, Onion Powder, Fennel Powder, Garlic Powder, Coriander Powder, Black Pepper Powder, Ajwain Powder, Cumin Powder)
Salt
Sugar
Citric Aicd
Tartaric Acid

As you see, all are ingredients that you find in the kitchen and with all of these, you get a preparation that is simply mouth-watering and appetizing. Feel the ethnic tastes of our country in the tasty-naughty Chilli Chataka

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Kurkure Masala Munch Review

Kurkure Masala Munch is incredibly tasty as a good tea time snack. This tangy delicacy has its own strengths and is quite a favorite of many. It is an usual thing in my family to have this snack as a perfect tea companion. However, the Kurkure plastic controversy upsets me no less. The object of a blog like no plastic in kurkure is to weed out the plastic illusions that people have for this fantastic snack.

The masala spice a tempting bittersweet, somewhat citrus-flavored after taste
Kurkure is made from edible ingredients like rice meal, gram meals, edible oils, salt etc. All of these are the ones that are prepared in our homes. So, when people talk about plastic in kurkure, it can be quite stupid, forget depressing. It has high quality rice bran oil that adds to its nutritious value. Read more about no plastic in kurkure

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Kurkure Tamatar Hyderabadi style

Here is a review of the fabulous Kurkure Tamatar Hyderabadi style: These are shaped kind of like crunchy cheese curls, though the individual pieces were usually less irregularly shaped than crunchy curls such as Cheetos.


Kurkure Tamatar Hyderabadi is tangy, saucy and an unbeatable combination of taste and zing. Most cheese curls are made from corn meal, but these included the trio of rice, corn and gram, which might account for the variation in look. Biting into it is really fun but the real standout feature was the flavor, a great mix of Indian spices that tasted great and gave an amazing sensation in the mouth.

Though it is termed Hyderabadi Tamatar, it has defintely garnered a lot of support throughout the country. Easily one of the best flavors from the stable of Kurkure, this one is sure to rock.

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Kurkure the safest snack choice

Kurkure has been a long-drawn favorite of many people because of its nutri-rich content. As college friends we have shared a deep love for this snack. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss home made food, we had Kurkure for company. Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food.

Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product that has 30 percent oil content or less will burn like plastic, but it is not plastic.

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