How much can you trust a rumor?

How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.

Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rumor.