People who upload Kurkure Plastic Videos...

If you go to video sharing sites, there are some miscreants who are hellbent on showing that Kurkure has plastic. They take the devious route, playing with fire as they go to show that Kurkure has plastic. However if you notice, they are least bothered about the issue and they are merely adding fuel to the fire sparked by chain mails. Talking about Kurkure plastic is the least of their concern. Their intention is to just spread rumors and falsify the reputation Pespisco and Kurkure has earned in the recent years. However, we should stay away from these rumors of Kurkure plastic because these videos have no credibility.

So people who upload Kurkure plastic videos need to know that their stupid and way-side tactics will not impress anyone. Here is an interesting video that will dispel Kurkure plastic rumors.

Read more »

Kurkure plastic rumors benefits for Kurkure

In a way, the Kurkure plastic controversy has worked to the benefit of Kukure. For one, many people came to know about the nutritious side of Kurkure. Here is how Kurkure has benefitted from Kurkure plastic rumors:

1. In the beginning, people looked upon Kurkure as a modern day snack. Now people know what Kurkure contains ingredients mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants).

2. People have come to know about the quality of oil used in Kurkure: rice bran oil,, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

3. People have come to know about the manufacturing processes involved in Kurkure.Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia). The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels. Read more about Kurkure's levels of hygiene and safety

Read more »

Kurkure makes Kunal homesick

Kunal, a friend who studies in the US has always been a home bird, the real son of soil as they say. Even if he is abroad, he will talk to his friends about the richness and goodness of Indian food, Indian music, Indian movies and Indian women (lol). He once emailed me about how Kurkure Chilli Chataka found a lot of popularity with his firang friends.

When his friends were eating donuts and burgers, Kunal bought a couple of packets of Chilli Chataka. They nibbled on it for starters and soon Kunal had to buy a couple more. According to Kunal, these guys were totally flipped over Chilli Chataka. Kunal told them that there are many flavors of Kurkure and though not all flavors were available, he introduced three of them, and all were literally lapped by these guys.

Kunal told them what Kurkure contains: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors, all available in Indian homes. They were awestruck and thanked Kunal for introducing them to Indian spice. Thanks to my friend Kunal, and of course Kurkure, there are many lovers of nutritious, Indian snack food.

Read more »

Office party rocks with Kurkure

We decided to have an office party this Diwali. Well, there was a buffet, ice-creams and many things you can conjure, and coincidentally Kurkure outdid them all. We had a competition wherein every group had to come up with a unique snack meal. Our group headed by Shruti (we call her ‘what’s cooking’) came up with a brilliant idea of experimenting with Kurkure.

As a full on Kurkure lover, she knew exactly what she wanted to do. When the meal was served, all of us simply loved the taste. So much that that people from the other groups came to sample for taste. News reached the ears of the CEO who tasted a morsel. But he ended up taking more than two spoons. He was fully appreciative of the meal and our group was awarded the best meal of the day.

The CEO was pleasantly surprised when Shruti said that it was just Kurkure magic; she had just worked around the popular Kurkure Hyderabadi Hungama. Here is the procedure that she followed (or rather what she told me):
1.Microwave half cup corn for 3 mins
2. Add half cup onions and capsicum
3. Microwave again for 2 mins
4. Add half cup tomatoes and finely chopped green chillies
5. Add Kurkure Hyderabadi Hungama
6. Sprinkle half tsp chaat masala, half tsp oregano, 1 tsp lemon juice, and 1tsp butter
7. Add salt to taste
8. Finally, garnish it with coriander.

Read more »

Kurkure Desipan (Desi Fun)

Kurkure, the Hindi word for crunchy is now a very familiar term. The desipan that the brand has unleashed since 1999 has made it a favorite of many. The popular flavors of Kurkure Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) along with the relatively new e Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.have found popularity with many people.

The desipan is exemplified by the household flavor that these food products have. Apart from flavor variations, Kurkure has rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent). The desi pan of Kurkure is such that even if you are abroad, the feeling of Kurkure wil make you homesick

Read more »

Preparing and Packaging of Kurkure

After the knowing about the plants where Kurkure is manufactured, how Kurkure is actually produced. The process of manufacturing Kurkure involves blending of the raw material to deliver a homogenous mix. The raw materials used in this blending process is carefully checked for its quality and if any of the raw materials does not match up to the quality guidelines, it is not used in the process. There is not a single sign of plastic in this homogenous mix as Kurkure is made of home-made ingredients.

Water is added further to this homogenous mix and then the extrusion of the mix is done. The mix is then fried to develop taste and texture and the relevant consumer lovable flavor is put. The product obtained through the process is then packed in to an environmental friendly, hygienic, attractive packaging laminate to ensure delivery of quality Kurkure snack to the end consumer.

Read more »

How much can you trust a rumor?

How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.

Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rumor.

Read more »