Kurkure and its rock solid reputation

Some time ago, the Kurkure Plastic rumors picked up the fancy of some channels of media. Without investigating the veracity of these claims, they began to spread the news and then, started a flurry of chain mails and text messages which circulated such information, without any iota of truth in it. However those who have been fans of Kurkure pay scant regard to such irrrelevant stuff.

First of all, Kurkure has been in the market for 8 years and is a product of Pepsi, one of the world’s most reputed brands. The ingredients used in making Kurkure are rice meal, corn meal, gram meal, edibleoil, salt, spices, condiments and flavors-all of which are used in home-made food. The edible oil that is used in Kurkure is rice bran oil, a healthy oil rich in fats like PUFA and MUFA and has very less saturated fats, which is harmful to health.

The processes involved in making Kurkure are untouched by human hands. So there is no question of plastic being sprinked in Kurkure, which is a figment of pure human imagination .All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules. As for those who say ’Kurkure burns’ , well; any carbohydrate based fried food with about 30 percent oil content or more behaves in the same manner. Companies like Pepsi, and its food division Frito Lay, who introduced Kurkure, the new age modern snack, enjoy so much goodwill in India, that they will not deliberately resort to under-handed tactics, just for profit.The Kurkure Plastic rumors can be a handiwork of competitors who indulge in mud-slinging of this sort. But at the end, the consumer is the King and he should rise above such controversies and make an educated and informed decision about what is right for him.