My Burning desire for Kurkure

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat. It is high in good fats like MUFA and PUFA which are good for the heart and easy on the stomach. So, there is absolutely no reason for certain elements to poke fingers at the credibility of this brand.

Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!

Read more »

Kurkure and its rock solid reputation

Some time ago, the Kurkure Plastic rumors picked up the fancy of some channels of media. Without investigating the veracity of these claims, they began to spread the news and then, started a flurry of chain mails and text messages which circulated such information, without any iota of truth in it. However those who have been fans of Kurkure pay scant regard to such irrrelevant stuff.

First of all, Kurkure has been in the market for 8 years and is a product of Pepsi, one of the world’s most reputed brands. The ingredients used in making Kurkure are rice meal, corn meal, gram meal, edibleoil, salt, spices, condiments and flavors-all of which are used in home-made food. The edible oil that is used in Kurkure is rice bran oil, a healthy oil rich in fats like PUFA and MUFA and has very less saturated fats, which is harmful to health.

The processes involved in making Kurkure are untouched by human hands. So there is no question of plastic being sprinked in Kurkure, which is a figment of pure human imagination .All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules. As for those who say ’Kurkure burns’ , well; any carbohydrate based fried food with about 30 percent oil content or more behaves in the same manner. Companies like Pepsi, and its food division Frito Lay, who introduced Kurkure, the new age modern snack, enjoy so much goodwill in India, that they will not deliberately resort to under-handed tactics, just for profit.The Kurkure Plastic rumors can be a handiwork of competitors who indulge in mud-slinging of this sort. But at the end, the consumer is the King and he should rise above such controversies and make an educated and informed decision about what is right for him.

Read more »

Kurkure Parar Tok Jhal

From the land of literature, arts and music comes a new chatpatta flavour which captures the essence of the East. The new Kurkure Parar Tok Jhal flavour is a super snack with the taste of mustard, a dash of chillies and a mix of your favourite eastern spices. I am spellbound by its awesome lip-smacking taste

Read more »

Kurkure Plastic rumors dispelled

Kurkure plastic rumor has been making a lot of rounds these days. Such is the impact of the rumor on the minds of the consumers that people have actually started thinking that Kurkure contains plastic. Do you too believe in the rumor?

Kurkure is in the Indian market since 1999. People have been munching Kurkure with great delight including me. It is fundoo timepass snack. The new Kurkure that is released in the Wheat flavor has exceptionally great taste.

But the Kurkure plastic rumor is truly disgusting. How can a product like Kurkure, contain plastic overnight when it is manufactured with ingredients that all we Indians use daily in our Indian kitchen. Kurkure ingredients include rice meal, corn meal, gram meal, salt, spices, seasonings, edible oils, etc. Is any of these ingredients mentioned here contain or is plastic? The answer is No. All these ingredients are healthy ingredients that are used in the manufacture of Kurkure.

As per the Kurkure plastic rumor, when you burn Kurkure it melts. Definitely, when you burn Kurkure, Kurkure melts. The reason why Kurkure melts is because Kurkure contains carbohydrate in the form of corn starch. When any carbohydrate snack (like gol gappas, matharees and namkeens) is burnt, it burns the same way like Kurkure burns. But that does not mean that those snacks contain plastic.

Read more »