My Burning desire for Kurkure

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat. It is high in good fats like MUFA and PUFA which are good for the heart and easy on the stomach. So, there is absolutely no reason for certain elements to poke fingers at the credibility of this brand.Kurkure...

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Kurkure and its rock solid reputation

Some time ago, the Kurkure Plastic rumors picked up the fancy of some channels of media. Without investigating the veracity of these claims, they began to spread the news and then, started a flurry of chain mails and text messages which circulated such information, without any iota of truth in it. However those who have been fans of Kurkure pay scant regard to such irrrelevant stuff.First of all, Kurkure has been in the market for 8 years and is a product of Pepsi, one of the world’s most reputed brands. The ingredients used in making Kurkure are rice meal, corn meal, gram meal, edibleoil, salt, spices, condiments and flavors-all of which are used in home-made food. The edible oil that is used in Kurkure is rice bran oil, a healthy oil rich in fats like PUFA and MUFA and has very less saturated...

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Kurkure Parar Tok Jhal

From the land of literature, arts and music comes a new chatpatta flavour which captures the essence of the East. The new Kurkure Parar Tok Jhal flavour is a super snack with the taste of mustard, a dash of chillies and a mix of your favourite eastern spices. I am spellbound by its awesome lip-smacking ta...

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Kurkure Plastic rumors dispelled

Kurkure plastic rumor has been making a lot of rounds these days. Such is the impact of the rumor on the minds of the consumers that people have actually started thinking that Kurkure contains plastic. Do you too believe in the rumor?Kurkure is in the Indian market since 1999. People have been munching Kurkure with great delight including me. It is fundoo timepass snack. The new Kurkure that is released in the Wheat flavor has exceptionally great taste.But the Kurkure plastic rumor is truly disgusting. How can a product like Kurkure, contain plastic overnight when it is manufactured with ingredients that all we Indians use daily in our Indian kitchen. Kurkure ingredients include rice meal, corn meal, gram meal, salt, spices, seasonings, edible oils, etc. Is any of these ingredients mentioned...

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