Kurkure Desi Beats

Kurkure has launched its zany, tasty 'Kurkure Desi Beats' in a delicious wheat avatar. True to its other flavors that have retained the authentic feel and taste, Kurkure's Desi Beats-Crunchy Wheat retains its local, masaledaar taste with an irresistible lime flavor. Two of the maverick and tasty flavors of Kurkure Desi Beats include Kurkure Dildaar Masala and Kurkure Deewana Tamatar.

The wide variety stretch of Kurkure flavors is enhanced with Desi Beats. Launched in the month of May, Kurkure Desi Beats has become the preferred snack item among snack lovers. Kurkure's endeavor to manufacture healthy food, coupled with its amazing range of flavors appeal to tastebuds across the country. Kurkure Desi Beats is truly a snacking delight. Hot and talented Kareena Kapoor is truly a fitting endorser to the equally hot and nutritious Kurkure Desi Beats.

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Kurkure's trademark for good health: SnackSmart

Kurkure, the new age namkeen, embraced the trademark SnackSmart™ which cements the fact that Kurkure strictly advocates good health. To those who allege that Kurkure has plastic or it burns, here is information enough on why Snacksmart has been the mainstay of Kurkure products.

Kurkure apart from its home made ingredients is prepared in rice bran oil. This oil is rich in good fats like MUFA (mono unsaturated fatty acids) that are found in almonds, olives and peanuts. Rice bran oil used in Kurkure, is also used in PUFA(poly unsaturated fatty acids) found in large quantities in corn oil, oily fish and sunflower oil. Both MUFA and PUFA are a part of healthy diet, and can be good for your heart and belly.

Kurkure is low in saturated fatty acids(SFA), found in high quantities in dairy products, buiscuits, confectionery and fatty food. TFA or trans fatty acids are naturally found in milk or manufactured by hydrogenerating liquid vegetable oils into solids like vanaspathi. The good thing is Kurkure is significantly low in saturated fatty acids and contains zero trans fatty acids.

Kurkure has a good amount of rice bran oil that has only health advantages tied to it:
It is naturally high in the good fats (MUFA: 41% and PUFA: 36%)
It is low in saturated fats: 22%.

Snacksmart by Kurkure means you can eat the delicious namkeen with higher ratio of good fats and saturated fats reduced by a good 40 percent. Read more on Kurkure plastic rumors.

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Kurkure South Special

I shall provide you with more information about the new Kurkure variant here that has been launched in South India. Echoing the culture and taste of the South, the new regional flavor, Kurkure South Special, offers a lot of reasons for people to enjoy the amazing treat. Though each and every variety of Kurkure is a treat to your tongue, Kurkure South Special is something that I am partial to. With a generous mix of southern spices, a dash of curry leaves and a hint of chillies, this is one snack you cannot put down.

Kurkure is made with home made ingredients like rice meal, corn meal, gram meal, spices and flavoring. Cooked in healthy rice bran oil that has less saturated fats, zero transfats and zero MSG, you can be sure that Kurkure is a healthy snack.

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Kurkure's Parar Tok Jhaal Chatpata and Tangy

From the land of literature, arts and music comes a new chatpatta flavour which captures the essence of the East. The new Kurkure Parar Tok Jhaal flavour with a tangy taste of mustard, a hint of chillies and a mix of your favourite eastern spices. It will send your taste buds on a masaledar roller coaster.

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Kurkure being harmful is a joke-The Kurkure Manufacture Process

To make sure that I am on the right footing about Kurkure rumors, I decided to some research. Though it is clear that Kurkure has no plastic, I still decided to do some research about the processed involved in manufacturing this modern-age snack. Just saying Kurkure is safe and hygenic may not really strike a chord with one and all. That is why I decided to venture into the deep lake of research and find out why Kurkure is totally safe for consumption. You can check the Kurkure manufacture picture to know how every process involved in untouched by human hands.

I came to know that Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia).

The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels.

The process of manufacturing Kurkure involves blending of raw materials; food ingredients like rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring. These raw material are blended and checked for quality. If any of the food ingredients do not meet the necessary quality levels, they are not used in the process. Water is added to the mix and then extruded. The homogeneous mixture is then fried in stringent conditions in rice bran oil to develop the kind of taste and texture that is needed. The relevant flavor is added to give the tangy, 'teeka' flavor that creates various Kukure flavors like Kurkure Green Chutney Rajasthani, Kurkure Mumbai Chatpata, Kurkure Chilli Chataka and many more.

The Kurkure product so obtained is then packed into the best packaging material that is harmless and adhering to environmental norms. So you can see that Kurkure is manufactured taking into account, the safest processes that can even augur well for the manufacture of baby food. So all said and done, Kurkure is safe, contain no plastic...contains taste, flavor and makes for good nutrition. So next time, when your friend offers a packet of Kurkure to you, accept it. I could be one of them.

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Know plastic in Kurkure as a stupid rumor

Rumors either turn into reality or at best remain rumors. Kurkure Plastic is one such rumor that needs to vanish in thin air. Since we know that the things that are used in Kurkure are the ones that are used for preparing home food, there is hardly any room to entertain this rumor. The ingredients that are involved in Kurkure are rice meal, corn, gram meal, salt, spices, condiments and flavoring.

Those who point to Kurkure burning, should understand any carbohydrate based food product with 30 percent oil content will behave in that manner. Try it with poppadums; you will get the same result. To top it all, Kurkure oil is nothing but bran oil, rich in low saturated fat. Since Kurkure is a healthy food as well as tasty one at that, there is no way one can stop having Kurkure.

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Kurkure in Plastic but no Plastic in Kurkure

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat.

Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!

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Kurkure Green Chutney Rajasthani Flavor

Kurkure lets you enjoy food at its natural best with the Kurkure Green Chutney Rajsthani. Talk about sampling true Rajasthani flavored dish in Kurkure snack packet. Kurkure is made from edible ingredients used for preparing food. The ingredients used in Kurkure are rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). Since we are talking about Kurkure Green Chutney Rajasthan, you can feel the tangy spicy taste of green chutney on your tastebuds. Simply mersmerizing.

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Kurkure Mumbai Chatpata

Kurkure, my favorite snack really perks me up with the amazing Chatpata Kurkure edition. It is a lip-smacker for sure. The new Kurkure variant is refreshing and can make for good company. Kurkure Mumbai Chatpata flavor is a good mix of mild spices, pepper, chillies and some fennel. These ingredients are the ones that are used for home made preparation and it makes me clueless to know why people talk about Kurkure plastic rumors.

Kurkure is healthy, tasty and refreshingly edible. Kurkure rocks and the Mumbai Chatpata spices the whole thing up..hmmmmmmmm

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Video of Kurkure plastic: Doubts put to rest

Those of us, who had some doubt about Kurkure containing plastic, can forget their worries. Check out the 'Kurkure plastic' video to know the truth:

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Kurkure plastic rumors

The stupid Kurkure Plastic rumors that gained ground in the recent past, point to one thing: if a brand has resonance with people, it is very hard to topple it out of competition. It is not with the case of Kurkure alone, there have been many successful brands that found themselves in soup with some odd controversy popping in to temporarily ruin the reputation of a brand. Goodness does prevail and these acts to sabotage the popularity of a brand or a company by competitors, disgruntled employees or people with frivolous mindsets do not really last long. True sense does prevail and people are wise enough to discern the right from the wrong.

Videos were put on video sharing sites citing that Kurkure had plastic in it. But the reality was from it. Any edible product with 30 percent oil and corn starch melts while burning, giving it an ‘illusion’ of plastic and Kurkure is not different. So rumors about Kurkure burning and Kurkure plastic were totally unfounded. The modern age snack is totally healthy as all ingredients present in are the ones that are used for making home food like : food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors The oil that is used is rice bran oil, a healthy oil rich in MUFA and PUFA, low in saturated fats.

Kurkure was introduced in 2001 by FritoLay, the snack food.division of PepsiCo India. A globally recognized brand like Pepsi has tremendous amount of goodwill at stake and will not stoop to ulterior motives to promote a product. The processes that are involved happen in such a way, that everything from manufacturing to packaging is untouched by human hands. So enjoy Kurkure and do not be swayed in by stupid Kurkure rumors.

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Kurkure Plastic lies-How other brands suffered too

Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products.

Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wise!

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Kurkure has no plastic

I am somewhat disturbed by silly about Kurkure having plastic, especially when those rumors are baseless. In today’s competitive world, it is but natural for rivals to pull down a success story with scant regard for ethics. However, this move to spread rumors in the form of SMSes and chain mails that Kurkure has plastic or ‘Kurure burns’ is really going below the belt.

To set the record right, Kurkure is a modern snack launched in 2001 by FritoLay, the snack food division of PepsiCo India. The ingredients present in Kurkure are mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

In other words, these are ingredients that have high nutritional values, and make Kurkure a tastier as well as a healthier snack option. To say that there is plastic in Kurkure is false and baseless, because the processes that take place into making this snack are untouched by human hands.

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