No Plastic in Kurkure

People who upload Kurkure Plastic Videos...

2009-10-30T08:12:00.000-07:00

If you go to video sharing sites, there are some miscreants who are hellbent on showing that Kurkure has plastic. They take the devious route, playing with fire as they go to show that Kurkure has plastic. However if you notice, they are least bothered about the issue and they are merely adding fuel to the fire sparked by chain mails. Talking about Kurkure plastic is the least of their concern. Their intention is to just spread rumors and falsify the reputation Pespisco and Kurkure has earned in the recent years. However, we should stay away from these rumors of Kurkure plastic because these videos have no credibility.

So people who upload Kurkure plastic videos need to know that their stupid and way-side tactics will not impress anyone. Here is an interesting video that will dispel Kurkure plastic rumors.

Kurkure plastic rumors benefits for Kurkure

2009-10-27T08:48:00.000-07:00

In a way, the Kurkure plastic controversy has worked to the benefit of Kukure. For one, many people came to know about the nutritious side of Kurkure. Here is how Kurkure has benefitted from Kurkure plastic rumors:

1. In the beginning, people looked upon Kurkure as a modern day snack. Now people know what Kurkure contains ingredients mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants).

2. People have come to know about the quality of oil used in Kurkure: rice bran oil,, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

3. People have come to know about the manufacturing processes involved in Kurkure.Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia). The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels. Read more about Kurkure's levels of hygiene and safety

Kurkure makes Kunal homesick

2009-10-27T08:30:00.000-07:00

Kunal, a friend who studies in the US has always been a home bird, the real son of soil as they say. Even if he is abroad, he will talk to his friends about the richness and goodness of Indian food, Indian music, Indian movies and Indian women (lol). He once emailed me about how Kurkure Chilli Chataka found a lot of popularity with his firang friends.

When his friends were eating donuts and burgers, Kunal bought a couple of packets of Chilli Chataka. They nibbled on it for starters and soon Kunal had to buy a couple more. According to Kunal, these guys were totally flipped over Chilli Chataka. Kunal told them that there are many flavors of Kurkure and though not all flavors were available, he introduced three of them, and all were literally lapped by these guys.

Kunal told them what Kurkure contains: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors, all available in Indian homes. They were awestruck and thanked Kunal for introducing them to Indian spice. Thanks to my friend Kunal, and of course Kurkure, there are many lovers of nutritious, Indian snack food.

Office party rocks with Kurkure

2009-10-26T08:40:00.000-07:00

We decided to have an office party this Diwali. Well, there was a buffet, ice-creams and many things you can conjure, and coincidentally Kurkure outdid them all. We had a competition wherein every group had to come up with a unique snack meal. Our group headed by Shruti (we call her ‘what’s cooking’) came up with a brilliant idea of experimenting with Kurkure.

As a full on Kurkure lover, she knew exactly what she wanted to do. When the meal was served, all of us simply loved the taste. So much that that people from the other groups came to sample for taste. News reached the ears of the CEO who tasted a morsel. But he ended up taking more than two spoons. He was fully appreciative of the meal and our group was awarded the best meal of the day.

The CEO was pleasantly surprised when Shruti said that it was just Kurkure magic; she had just worked around the popular Kurkure Hyderabadi Hungama. Here is the procedure that she followed (or rather what she told me):
1.Microwave half cup corn for 3 mins
2. Add half cup onions and capsicum
3. Microwave again for 2 mins
4. Add half cup tomatoes and finely chopped green chillies
5. Add Kurkure Hyderabadi Hungama
6. Sprinkle half tsp chaat masala, half tsp oregano, 1 tsp lemon juice, and 1tsp butter
7. Add salt to taste
8. Finally, garnish it with coriander.

Kurkure Desipan (Desi Fun)

2009-10-22T08:27:00.000-07:00

Kurkure, the Hindi word for crunchy is now a very familiar term. The desipan that the brand has unleashed since 1999 has made it a favorite of many. The popular flavors of Kurkure Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) along with the relatively new e Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.have found popularity with many people.

The desipan is exemplified by the household flavor that these food products have. Apart from flavor variations, Kurkure has rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent). The desi pan of Kurkure is such that even if you are abroad, the feeling of Kurkure wil make you homesick

Preparing and Packaging of Kurkure

2009-10-22T04:43:00.000-07:00

After the knowing about the plants where Kurkure is manufactured, how Kurkure is actually produced. The process of manufacturing Kurkure involves blending of the raw material to deliver a homogenous mix. The raw materials used in this blending process is carefully checked for its quality and if any of the raw materials does not match up to the quality guidelines, it is not used in the process. There is not a single sign of plastic in this homogenous mix as Kurkure is made of home-made ingredients.

Water is added further to this homogenous mix and then the extrusion of the mix is done. The mix is then fried to develop taste and texture and the relevant consumer lovable flavor is put. The product obtained through the process is then packed in to an environmental friendly, hygienic, attractive packaging laminate to ensure delivery of quality Kurkure snack to the end consumer.

How much can you trust a rumor?

2009-10-20T08:25:00.000-07:00

How much you can trust a rumor of a brand that comes under whiplash for some controversy or the other? For instance, let us take the Kurkure plastic controversy. We now know that Kurkure burns like plastic primarily due to the corn starch content and rice bran oil. But initially some of us began to distrust the brand because of this very rumor However, the Kurkure plastic rumor had a silent death.

Not just Kurkure, there were other brands like Cadbury who also had a similar fate. Some elements pull down a brand just to ignite a controversy and savor the sleaze. To the credibility of Kurkure, it did not make a celebrity clear the air about Kurkure plastic, because it has faith in its customers. Yes, the customers saw through the truth and embraced Kurkure, regardless of the plastic rumor.

What does Kurkure mean?

2009-10-20T07:52:00.000-07:00

What does Kurkure mean? Simply stated, it means Crunchy, which is what Kurkure is. The salty snacky food (namkeen) does perfect justice to its name. In fact, the success of Kurkure, regardless of the plastic rumor has been so great, that it has made the West acclimatize to the tastes of Indian spices. It has been one of the best success stories in snack food since 1999.

The fact that you can find Kurkure in every nook and cranny of Indian roads is a testimony to the popularity that the snack enjoys. Flavors like Desi Beats, Red Chilli Chatka, Xtreme Risky Chilli, Xtreme Electric Nimbu are top flavors that have wowed the nation. As far as plastic in Kurkure is concerned, it makes no sense because Kurkure is made of homemade ingredients, prepared with rice bran oil. Kurkure burns but so will any food product that has at least 30 percent oil content and corn starch. Read about my burning desire for Kurkure

Kurkure one of the safest and healthiest snacks

2009-10-19T06:33:00.000-07:00

Kurkure has been a long-drawn favorite of many people because of its nutri-rich contents. As college friends we have shared a deep love for this snack. I am saying this for my friend Ashutosh, one of my closest friend during our IIM days. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss homemade food, we had Kurkure for company. We spent a lot of times discussing vivas, presentations, group discussions etc with couple of Kurkure as our support system to keep us going.

Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food for hours and every topic would turn out extra tangy, extra interesting because of this snack.

Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product that has 30 percent oil content or less will burn like plastic, but it is not plastic.

Who is behind the Kurkure Plastic controversy?

2009-10-15T08:09:00.000-07:00

Battling the irritating chainmails and SMSes of Kurkure plastic, the snack king has emerged as a winner. However many people are still wondering who could be behind the Kurkure plastic controversy? It seems like this could either be a handiwork of disgruntled competitors, employees, detractors or mischief mongers at play.

However, whatever the intention, it has been confirmed that Kurkure has no plastic.
So, let us forget our worries away and keep eating Kurkure, the edible snack made by the safest and the most nutritious home made ingredients. Every step of the manufacturing process in Kurkure is quality controlled and the fact that rice bran oil is made for its preparation adds to its nutritious value. So go ahead and have that bag of Kurkrure, and forget your tensions away.

A Date with Kurkure

2009-10-14T23:53:00.000-07:00

Was attracted to this lovely girl with dainty tresses and milky, soft skin. I befriended her and we hit it on well together. I came to know that she is in my college but was specializing in PCM while yours truly was stuck in zoology. Soon, we would go home together and I felt myself getting mesmerized by her presence. I wanted to ask her out for a date. When I did ask her out of blue by mustering some courage, she said that she dint fancy candle-light dinners and such other frills. All she wanted was lots of chatting and a simple, healthy snack for company. In other words, she was more interested in talking with me and munching something healthy. Kurkure!! (I said in my mind)...akin to 'Eureka!!' which occured in Archimedes' mind just before he discovered Archimedes Principle.

The next day, I went to meet her and madam had an idea ready. "Let's go for a walk by the sea shore." And before I could say the name of my favorite snack, she had her answer ready 'How about Kurkure?" Well, then I took a packet of Mumbai Chatpata, (just right for the occasion because it was her favorite flavor) and took a stroll with her. As we walked along the shore, with the waves lapping at our feet, we talked on various topics.

She tasted some of Kurkure and said in her usual chirpy voice, "Hmmm.whoever said Kurkure has plastic is mad" "And why do you say so?" I asked. She said, "Well, I heard this in some of the chain mails. Isn't it rubbish? See, Kurkure has all home made ingredients, and due to the presence of corn-starch and 30 percent rice bran oil content, it will burn like plastic..But Kurkure isnt plastic" she said stressing the last sentence. I found that I had found another Kurkure loyalist. I told her that I write online about 'no plastic in Kurkure'...she smiled and added her two cents, "That is interesting. May the force be with you. "

We had a great date and we talked about a lot of other things which I shouldn't tell cause we are talking about Kurkure only in this blog(lol). Thanks to Kurkure, we came to know that we share a lot in common.

Simran, South Indian brand ambassador for Kurkure snacks

2009-10-13T05:01:00.000-07:00

Simran is officially appointed as the South Indian Ambassador of Kurkure snacks. This was officially announced in a function held by PepsiCo India yesterday. It also marked the start of an ad campaign for Kurkure. This ad will go on air in South India from June 5, 2008 and it can be seen on all major South Indian TV channels.

Juhi Chawla has been a longstanding endorser and ambassador of Kurkure up North. Now Simran joins as her counterpart in South India. Kareena Kapoor has also been the brand endorser of Kurkure desi beats.

Kurkure Mom Knows the Best

2009-10-12T04:26:00.000-07:00

Kurkure is not just the preferred snack for the youth, but it has also found takers among mommies. Yep, moms have given an approval stamp to the goodness, safety measures, hygiene and taste of Kurkure. Since most of the ingredients are from mom’s kitchen, she is definitely impressed. Further moms do not have to worry about preparing food at times, if she cannot make them for whatever reasons. Since, it has rice bran oil, mom is not complaining. In case, if you forget to take your tiffin box but pack in a packet of Kurkure, she will be pleased because she knows you are getting your nutrition right.

What about Kurkure plastic? Are moms not apprehensive about Kurkure’s plastic rumors? Far from that,moms(housewives) who spend most part of daily lives in the kitchen know that kurkure’s natural rice bran oil and corn starch content actually give the feel of ‘ plastic’ though it is not really so.

Quality tests prove that Kurkure has no plastic

2009-10-07T04:22:00.000-07:00

Kurkure is manufactured in automated plants that are located in Pune, Kolkata and Channo(Punjab). These plants are certified for manufacturing proceses by various external agencies. Since there are many who want proof that Kurkure does not contain plastic by independent agencies, you will be happy to now that these external agencies regularly monitor the manufacturing processes. Also Kurkure has got certifications that include HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia) which confirms Kurkure is manufactured in Food safety environment and manufacturing which has enough controls for product safety.

The plants are ISO 14000 certified, a testimony to environmental safety. Product tracking is done by , American institute of Bakery (USA), one of the best auditing body which confirms process and product safety. The plants are are also certified to ensure that the product, process, environment and people safety have been maintained at very high level and this certification is issued by OHSAS 18001-(Occupational Health and safety assessment series) – (USA). All of these certifications are looked into and approved by the Govt of India.
Check out more information about how Kurkure is manufactured.

Why Kurkure does not need a celebrity to clear the air of Kurkure controversy

2009-10-04T05:04:00.000-07:00

We see celebrity ads for Kurkure with actors like Juhi Chawla and Kareena Kapoor in it. But we have never seen them clearning the air about the Kurkure controversy. The reason is simple-they do not need to. The list of ingredients mentioned in the Kurkure packet is enough for people to know the truth.

Unlike other brands like Cadbury, which needed an Amitabh to convey to people about the truth of no pesticide and ICICI bank that needed an SRK to silence detractors about the controversy of the bank, Kurkure has kept a stoic and dignified approach

Kurkure does not need celebrities to clear the air. When there are people like us, commoners who have credible things to say against the Kurkure plastic issue, the brand will feel nothing but proud. When you have the junta backing you, there is no fear, wot say?

Kurkure Chilli Chataka

2009-10-02T05:21:00.000-07:00

Kurkure Chilli Chataka is spicy, tangy one of my favorites. Feel the heat with this exciting, smacking snack. It has the following ingredients:
Rice Meal
Edible Vegetable Oil
Corn Meal
Gram Meal
Spices and Condiments (Chilli Powder, Onion Powder, Fennel Powder, Garlic Powder, Coriander Powder, Black Pepper Powder, Ajwain Powder, Cumin Powder)
Salt
Sugar
Citric Aicd
Tartaric Acid

As you see, all are ingredients that you find in the kitchen and with all of these, you get a preparation that is simply mouth-watering and appetizing. Feel the ethnic tastes of our country in the tasty-naughty Chilli Chataka

Kurkure Masala Munch Review

2009-10-02T04:06:00.000-07:00

Kurkure Masala Munch is incredibly tasty as a good tea time snack. This tangy delicacy has its own strengths and is quite a favorite of many. It is an usual thing in my family to have this snack as a perfect tea companion. However, the Kurkure plastic controversy upsets me no less. The object of a blog like no plastic in kurkure is to weed out the plastic illusions that people have for this fantastic snack.

The masala spice a tempting bittersweet, somewhat citrus-flavored after taste
Kurkure is made from edible ingredients like rice meal, gram meals, edible oils, salt etc. All of these are the ones that are prepared in our homes. So, when people talk about plastic in kurkure, it can be quite stupid, forget depressing. It has high quality rice bran oil that adds to its nutritious value. Read more about no plastic in kurkure

Kurkure Tamatar Hyderabadi style

2009-10-01T05:34:00.000-07:00

Here is a review of the fabulous Kurkure Tamatar Hyderabadi style: These are shaped kind of like crunchy cheese curls, though the individual pieces were usually less irregularly shaped than crunchy curls such as Cheetos.

Kurkure Tamatar Hyderabadi is tangy, saucy and an unbeatable combination of taste and zing. Most cheese curls are made from corn meal, but these included the trio of rice, corn and gram, which might account for the variation in look. Biting into it is really fun but the real standout feature was the flavor, a great mix of Indian spices that tasted great and gave an amazing sensation in the mouth.

Though it is termed Hyderabadi Tamatar, it has defintely garnered a lot of support throughout the country. Easily one of the best flavors from the stable of Kurkure, this one is sure to rock.

Kurkure the safest snack choice

2009-10-01T00:13:00.000-07:00

Kurkure has been a long-drawn favorite of many people because of its nutri-rich content. As college friends we have shared a deep love for this snack. In fact, our bonding has a lot to do with Kurkure. When we used to stay at hostel and miss home made food, we had Kurkure for company. Made from the ingredients that are mostly available at home: rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring, we would have a great time as we would snack on this healthy food.

Now for some time, we have heard about this silly plastic in kurkure rumor. Nothing could be more stupid: firstly we need to consider that the edible oil that is used in rice bran oil is rich in good fats (MUFA and PUFA) and has low saturated fats. Also, it is a fact that any fried product that has 30 percent oil content or less will burn like plastic, but it is not plastic.

Kurkure and Rice Bran Oil

2009-09-18T00:16:00.000-07:00

Kurkure is the healthiest of snacks available because of natural home-made ingredients in it. But what is even more healthy and nutritious about this modern-age snack is the quality of oil. Kurkure is made in rice bran oil, the healthy oil, naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 per cent)

Rice bran oil is the oil extracted from the inner husk and germ of rice. It is known for its high smoke point of 254°C or 490°F and its mild flavor, that makes it preferable for high-temperature cooking methods such as stir frying and deep frying.Rice bran oil contains a range of fats, with 47% monounsaturated fats, 33% polyunsaturated, and 20% saturated.

Rice bran oil is rich in vitamin E, γ-oryzanol an antioxidant that can help prevent heart attacks, and phytosterols compounds that lower cholesterol absorption which has many health benefits. So you can see how healthy Kurkure is. So banish the thought of Kurkure plastic and enjoy eating!

Who spread Kurkure Plastic rumors?

2009-09-05T00:26:00.000-07:00

When we know that there is nothing true about Kurkure plastic, and we have showed it with logic and proof, one wonders as to who has spread these lies about Kurkure and Kurkure burning? Well, people behind chain mails and those nasty SMSes are people with ulterior motives.

Kurkure lovers have nothing against them because they are waylaid and we all know the worth of this nutritious snack. Instead of criticizing the folks and detractors who said Kurkure has plastic, we would say please do not indulge in such things just for the sake of spreading bad news, and doing mischief, because it DOES NOT WORK. Instead, such kind of bad news can only make the brand more visible So Kurkure without an iota of plastic has definitely benefited from this bad news. So thank you all for improving the visibility of Kurkure and making it even more popular

My Burning desire for Kurkure

2009-08-24T12:32:00.000-07:00

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat. It is high in good fats like MUFA and PUFA which are good for the heart and easy on the stomach. So, there is absolutely no reason for certain elements to poke fingers at the credibility of this brand.

Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!

Kurkure and its rock solid reputation

2009-08-05T12:16:00.000-07:00

Some time ago, the Kurkure Plastic rumors picked up the fancy of some channels of media. Without investigating the veracity of these claims, they began to spread the news and then, started a flurry of chain mails and text messages which circulated such information, without any iota of truth in it. However those who have been fans of Kurkure pay scant regard to such irrrelevant stuff.

First of all, Kurkure has been in the market for 8 years and is a product of Pepsi, one of the world’s most reputed brands. The ingredients used in making Kurkure are rice meal, corn meal, gram meal, edibleoil, salt, spices, condiments and flavors-all of which are used in home-made food. The edible oil that is used in Kurkure is rice bran oil, a healthy oil rich in fats like PUFA and MUFA and has very less saturated fats, which is harmful to health.

The processes involved in making Kurkure are untouched by human hands. So there is no question of plastic being sprinked in Kurkure, which is a figment of pure human imagination .All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules. As for those who say ’Kurkure burns’ , well; any carbohydrate based fried food with about 30 percent oil content or more behaves in the same manner. Companies like Pepsi, and its food division Frito Lay, who introduced Kurkure, the new age modern snack, enjoy so much goodwill in India, that they will not deliberately resort to under-handed tactics, just for profit.The Kurkure Plastic rumors can be a handiwork of competitors who indulge in mud-slinging of this sort. But at the end, the consumer is the King and he should rise above such controversies and make an educated and informed decision about what is right for him.

Kurkure Parar Tok Jhal

2009-08-03T12:12:00.000-07:00

From the land of literature, arts and music comes a new chatpatta flavour which captures the essence of the East. The new Kurkure Parar Tok Jhal flavour is a super snack with the taste of mustard, a dash of chillies and a mix of your favourite eastern spices. I am spellbound by its awesome lip-smacking taste

Kurkure Plastic rumors dispelled

2009-08-01T12:09:00.000-07:00

Kurkure plastic rumor has been making a lot of rounds these days. Such is the impact of the rumor on the minds of the consumers that people have actually started thinking that Kurkure contains plastic. Do you too believe in the rumor?

Kurkure is in the Indian market since 1999. People have been munching Kurkure with great delight including me. It is fundoo timepass snack. The new Kurkure that is released in the Wheat flavor has exceptionally great taste.

But the Kurkure plastic rumor is truly disgusting. How can a product like Kurkure, contain plastic overnight when it is manufactured with ingredients that all we Indians use daily in our Indian kitchen. Kurkure ingredients include rice meal, corn meal, gram meal, salt, spices, seasonings, edible oils, etc. Is any of these ingredients mentioned here contain or is plastic? The answer is No. All these ingredients are healthy ingredients that are used in the manufacture of Kurkure.

As per the Kurkure plastic rumor, when you burn Kurkure it melts. Definitely, when you burn Kurkure, Kurkure melts. The reason why Kurkure melts is because Kurkure contains carbohydrate in the form of corn starch. When any carbohydrate snack (like gol gappas, matharees and namkeens) is burnt, it burns the same way like Kurkure burns. But that does not mean that those snacks contain plastic.

Kurkure Desi Beats

2009-07-30T01:59:00.000-07:00

Kurkure has launched its zany, tasty 'Kurkure Desi Beats' in a delicious wheat avatar. True to its other flavors that have retained the authentic feel and taste, Kurkure's Desi Beats-Crunchy Wheat retains its local, masaledaar taste with an irresistible lime flavor. Two of the maverick and tasty flavors of Kurkure Desi Beats include Kurkure Dildaar Masala and Kurkure Deewana Tamatar.

The wide variety stretch of Kurkure flavors is enhanced with Desi Beats. Launched in the month of May, Kurkure Desi Beats has become the preferred snack item among snack lovers. Kurkure's endeavor to manufacture healthy food, coupled with its amazing range of flavors appeal to tastebuds across the country. Kurkure Desi Beats is truly a snacking delight. Hot and talented Kareena Kapoor is truly a fitting endorser to the equally hot and nutritious Kurkure Desi Beats.

Kurkure's trademark for good health: SnackSmart

2009-07-30T01:33:00.000-07:00

Kurkure, the new age namkeen, embraced the trademark SnackSmart™ which cements the fact that Kurkure strictly advocates good health. To those who allege that Kurkure has plastic or it burns, here is information enough on why Snacksmart has been the mainstay of Kurkure products.

Kurkure apart from its home made ingredients is prepared in rice bran oil. This oil is rich in good fats like MUFA (mono unsaturated fatty acids) that are found in almonds, olives and peanuts. Rice bran oil used in Kurkure, is also used in PUFA(poly unsaturated fatty acids) found in large quantities in corn oil, oily fish and sunflower oil. Both MUFA and PUFA are a part of healthy diet, and can be good for your heart and belly.

Kurkure is low in saturated fatty acids(SFA), found in high quantities in dairy products, buiscuits, confectionery and fatty food. TFA or trans fatty acids are naturally found in milk or manufactured by hydrogenerating liquid vegetable oils into solids like vanaspathi. The good thing is Kurkure is significantly low in saturated fatty acids and contains zero trans fatty acids.

Kurkure has a good amount of rice bran oil that has only health advantages tied to it:
It is naturally high in the good fats (MUFA: 41% and PUFA: 36%)
It is low in saturated fats: 22%.

Snacksmart by Kurkure means you can eat the delicious namkeen with higher ratio of good fats and saturated fats reduced by a good 40 percent. Read more on Kurkure plastic rumors.

Kurkure South Special

2009-07-30T01:18:00.000-07:00

I shall provide you with more information about the new Kurkure variant here that has been launched in South India. Echoing the culture and taste of the South, the new regional flavor, Kurkure South Special, offers a lot of reasons for people to enjoy the amazing treat. Though each and every variety of Kurkure is a treat to your tongue, Kurkure South Special is something that I am partial to. With a generous mix of southern spices, a dash of curry leaves and a hint of chillies, this is one snack you cannot put down.

Kurkure is made with home made ingredients like rice meal, corn meal, gram meal, spices and flavoring. Cooked in healthy rice bran oil that has less saturated fats, zero transfats and zero MSG, you can be sure that Kurkure is a healthy snack.

Kurkure's Parar Tok Jhaal Chatpata and Tangy

2009-07-30T00:41:00.000-07:00

From the land of literature, arts and music comes a new chatpatta flavour which captures the essence of the East. The new Kurkure Parar Tok Jhaal flavour with a tangy taste of mustard, a hint of chillies and a mix of your favourite eastern spices. It will send your taste buds on a masaledar roller coaster.

Kurkure being harmful is a joke-The Kurkure Manufacture Process

2009-07-28T04:58:00.000-07:00

To make sure that I am on the right footing about Kurkure rumors, I decided to some research. Though it is clear that Kurkure has no plastic, I still decided to do some research about the processed involved in manufacturing this modern-age snack. Just saying Kurkure is safe and hygenic may not really strike a chord with one and all. That is why I decided to venture into the deep lake of research and find out why Kurkure is totally safe for consumption. You can check the Kurkure manufacture picture to know how every process involved in untouched by human hands.

I came to know that Kurkure is manufactured in three different locations in India, especially Pune, Kolkata and Channo in Punjab. The processes in these locations are audited and certified by external auditing and investigatory agencies for safe manufacture procedures. Every single namkeen of Kurkure is passed and certified by the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia).

The three automated plants are ISO 14000 certified, which implies that the process involved in manufacturing Kurkure is safe, with no room for complaint. Kurkure plants are also certified with the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) which means the emphasis of safety is touched and adhered to product, people, processes and environmental levels.

The process of manufacturing Kurkure involves blending of raw materials; food ingredients like rice meal, corn meal, gram meal, edible oil, salt, spices, rice bran oil condiments and flavoring. These raw material are blended and checked for quality. If any of the food ingredients do not meet the necessary quality levels, they are not used in the process. Water is added to the mix and then extruded. The homogeneous mixture is then fried in stringent conditions in rice bran oil to develop the kind of taste and texture that is needed. The relevant flavor is added to give the tangy, 'teeka' flavor that creates various Kukure flavors like Kurkure Green Chutney Rajasthani, Kurkure Mumbai Chatpata, Kurkure Chilli Chataka and many more.

The Kurkure product so obtained is then packed into the best packaging material that is harmless and adhering to environmental norms. So you can see that Kurkure is manufactured taking into account, the safest processes that can even augur well for the manufacture of baby food. So all said and done, Kurkure is safe, contain no plastic...contains taste, flavor and makes for good nutrition. So next time, when your friend offers a packet of Kurkure to you, accept it. I could be one of them.

Know plastic in Kurkure as a stupid rumor

2009-07-27T03:40:00.000-07:00

Rumors either turn into reality or at best remain rumors. Kurkure Plastic is one such rumor that needs to vanish in thin air. Since we know that the things that are used in Kurkure are the ones that are used for preparing home food, there is hardly any room to entertain this rumor. The ingredients that are involved in Kurkure are rice meal, corn, gram meal, salt, spices, condiments and flavoring.

Those who point to Kurkure burning, should understand any carbohydrate based food product with 30 percent oil content will behave in that manner. Try it with poppadums; you will get the same result. To top it all, Kurkure oil is nothing but bran oil, rich in low saturated fat. Since Kurkure is a healthy food as well as tasty one at that, there is no way one can stop having Kurkure.

Kurkure in Plastic but no Plastic in Kurkure

2009-07-27T03:39:00.000-07:00

People who say there is plastic in Kurkure need to reverse their words a bit. Kurkure is in plastic (plastic packet obviously) but there is no plastic in Kurkure.

Kurkure, my favorite snack food brand was caught in rough weather for some time, but good sense prevailed soon enough.We all know that the ingredients that go into the preparation of Kurkure are those that are used for home food preparation. Ingredients include rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Even the oil that is used for making Kurkure is rice bran oil, rich in low saturated fat.

Kurkure is a FritoLay product, coming from the stable of PepsiCo India. A huge brand known worldover need to succumb to tactics that stir rumors like Kurkure burning or Kurkure plastic. The manufacture and packaging of Kurkure are virtually untouched by human hands. Kurkure burning and Kurkure plastic have just one answer: they are hogwash, lies and stupid rumors.

I have even tried burning Kurkure and I have found out that any carbohydrate based food product with 30 percent oil content will react in the same manner. It just gives an illusion of burning but Kurkure does not burn nor there is any plastic in Kurkure.

What burns in Kurkure is my desire to have a second helping of another packet!

Kurkure Green Chutney Rajasthani Flavor

2009-07-27T03:28:00.000-07:00

Kurkure lets you enjoy food at its natural best with the Kurkure Green Chutney Rajsthani. Talk about sampling true Rajasthani flavored dish in Kurkure snack packet. Kurkure is made from edible ingredients used for preparing food. The ingredients used in Kurkure are rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). Since we are talking about Kurkure Green Chutney Rajasthan, you can feel the tangy spicy taste of green chutney on your tastebuds. Simply mersmerizing.

Kurkure Mumbai Chatpata

2009-07-27T01:52:00.000-07:00

Kurkure, my favorite snack really perks me up with the amazing Chatpata Kurkure edition. It is a lip-smacker for sure. The new Kurkure variant is refreshing and can make for good company. Kurkure Mumbai Chatpata flavor is a good mix of mild spices, pepper, chillies and some fennel. These ingredients are the ones that are used for home made preparation and it makes me clueless to know why people talk about Kurkure plastic rumors.

Kurkure is healthy, tasty and refreshingly edible. Kurkure rocks and the Mumbai Chatpata spices the whole thing up..hmmmmmmmm

Video of Kurkure plastic: Doubts put to rest

2009-07-14T05:55:00.000-07:00

Those of us, who had some doubt about Kurkure containing plastic, can forget their worries. Check out the 'Kurkure plastic' video to know the truth:

Kurkure plastic rumors

2009-07-14T05:51:00.000-07:00

The stupid Kurkure Plastic rumors that gained ground in the recent past, point to one thing: if a brand has resonance with people, it is very hard to topple it out of competition. It is not with the case of Kurkure alone, there have been many successful brands that found themselves in soup with some odd controversy popping in to temporarily ruin the reputation of a brand. Goodness does prevail and these acts to sabotage the popularity of a brand or a company by competitors, disgruntled employees or people with frivolous mindsets do not really last long. True sense does prevail and people are wise enough to discern the right from the wrong.

Videos were put on video sharing sites citing that Kurkure had plastic in it. But the reality was from it. Any edible product with 30 percent oil and corn starch melts while burning, giving it an ‘illusion’ of plastic and Kurkure is not different. So rumors about Kurkure burning and Kurkure plastic were totally unfounded. The modern age snack is totally healthy as all ingredients present in are the ones that are used for making home food like : food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors The oil that is used is rice bran oil, a healthy oil rich in MUFA and PUFA, low in saturated fats.

Kurkure was introduced in 2001 by FritoLay, the snack food.division of PepsiCo India. A globally recognized brand like Pepsi has tremendous amount of goodwill at stake and will not stoop to ulterior motives to promote a product. The processes that are involved happen in such a way, that everything from manufacturing to packaging is untouched by human hands. So enjoy Kurkure and do not be swayed in by stupid Kurkure rumors.

Kurkure Plastic lies-How other brands suffered too

2009-07-14T05:34:00.000-07:00

Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicion planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products.

Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the edible oil used in Kurkure is the rice bran oil, one of the healthier oils naturally rich in fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

It is not just the Kurkure plastic thing that has stirred up a controversy. There had been occasion when other companies like ICICI Bank in India and Cadburys-worm controversy that hogged the headlines in the recent past. These companies had to use personalities like Shahrukh Khan and Amitabh Bachchan respectively in their ad campaigns to reinforce trust in their brands. Fair enough, but the consumer should not be swayed in by such rumors and act on his judgment and basic, common sense. Yes, brands can also be at fault, there can be things that could go wrong from their side too, which can translate into consumer dissatisfaction. However, such 'controversies' can also be handiwork of miscreants to spread negative publicity about brands. Consumer is King and the king should act wise!

Kurkure has no plastic

2009-07-14T05:17:00.000-07:00

I am somewhat disturbed by silly about Kurkure having plastic, especially when those rumors are baseless. In today’s competitive world, it is but natural for rivals to pull down a success story with scant regard for ethics. However, this move to spread rumors in the form of SMSes and chain mails that Kurkure has plastic or ‘Kurure burns’ is really going below the belt.

To set the record right, Kurkure is a modern snack launched in 2001 by FritoLay, the snack food division of PepsiCo India. The ingredients present in Kurkure are mostly the ones we use in home: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors (according to various Kurkure variants). The edible oil that is used for preparing Kurkure is the Rice Bran Oil, one of the healthier oils naturally high in good fats (MUFA and PUFA) and low in saturated fats (reduced by up to 40 percent).

In other words, these are ingredients that have high nutritional values, and make Kurkure a tastier as well as a healthier snack option. To say that there is plastic in Kurkure is false and baseless, because the processes that take place into making this snack are untouched by human hands.

Privacy Policy for www.noplasticinkurkure.blogspot.com

2009-07-13T22:48:00.000-07:00

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